My husband is a baker. Not a casual “I make cookies sometimes” baker — a genuine, sourdough-on-weekends, pie-from-scratch, the-house-smells-amazing-constantly kind of baker. When he decided to reduce refined sugar, his first question was “can I still bake?” The answer, I discovered, is yes — but you need the right powder stevia. NOW BetterStevia Organic Extract Powder 1lb is his baking secret weapon. One pound of pure, potent stevia powder that dissolves cleanly, measures predictably, and doesn’t leave any weird chemical aftertaste in his pastries. He is a convert. Our weekend kitchen smells are back.
First Impressions
A full pound of pure stevia extract powder — this is a serious product for serious users. The container is substantial and well-sealed. The powder itself is ultra-fine and bright white — this is purified Rebaudioside A (Reb-A), the sweet component of the stevia leaf, extracted and concentrated to approximately 95% purity. No fillers, no maltodextrin, no inulin, no added fiber — just pure, concentrated sweetening power. NOW Foods has been producing this formula since long before stevia became mainstream, and the quality shows.
What Makes It Different
NOW BetterStevia Organic Extract Powder is pure Reb-A at 95%+ purity — which means it is approximately 300–400 times sweeter than sugar. A tiny pinch of this powder equals a teaspoon of sugar in sweetness. This concentration makes it one of the most cost-effective stevia products available on a per-serving basis. The 1lb container provides thousands of servings. USDA Organic certified, Non-GMO, kosher, and vegan. The powder dissolves well in both hot and cold liquids and — importantly for baking — doesn’t break down under heat the way some sweeteners do.
Real-World Performance
My husband has now baked with it successfully in cookies, muffins, banana bread, and cheesecake. The key with ultra-potent stevia powder is precision — you need to measure in tiny amounts (⅛ teaspoon = approximately 1 cup of sugar in sweetness). He uses a small kitchen scale for accuracy. The learning curve is real but short. Once you have the ratio dialed in, results are consistently excellent with no bitter aftertaste at correct dosing.
For beverages, ¼ to ½ teaspoon dissolved in a large pitcher of lemonade or iced tea sweetens the whole thing. Highly practical for batch sweetening. My daughter uses a tiny pinch in her morning smoothies. For daily coffee, it’s vastly more potent than packets — one small scoop serves the whole household for weeks.
Long-Term Value
One pound of 95%+ pure stevia extract provides an extraordinary number of servings — realistically 2,000–5,000 depending on usage. For a baking-focused household or large family, this is a year or more of supply. The per-serving cost is among the lowest of any stevia product. NOW Foods stands behind this formula with decades of supplement manufacturing expertise.
Final Verdict: 9.3/10
- Pure 95%+ Reb-A stevia extract — no fillers or additives
- 1lb = thousands of servings — extraordinary bulk value
- Baking-friendly — stable under heat
- USDA Organic, Non-GMO, kosher, vegan
- Requires precision measurement — tiny amounts go very far
- Learning curve for new stevia bakers
Tips for Success
- Use a small kitchen scale or precise measuring spoon — ⅛ tsp ≈ 1 cup sugar
- Start with less than you think you need — easier to add than remove
- Combine with erythritol or another bulking agent for baking texture
- Store in a cool, dry place with lid tightly sealed
Until next time, keep it sweet and bake something beautiful! 🍞 #NOWFoods #BetterStevia #OrganicStevia #SteviaPowder #BakingWithStevia #BestSteviaSweetener
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Pros and Cons Values
Product specification
Specification for product
| SPEC | |
|---|---|
| Size | 1 lb (454g) |
| Purity | ~95% Rebaudioside A |
| Sweetness | ~300–400x sweeter than sugar |
| Organic | Yes (USDA) |
| Non-GMO | Yes |
| Baking Stable | Yes |
| ASIN | B000MGWIH0 |
Security testing
What about security?
Stevia may cause allergic reactions in people with allergies to chrysanthemums, marigolds, ragweed, or daisies. Not recommended for pregnant or lactating women or children without consulting a healthcare provider. These statements have not been evaluated by the FDA. For returns, contact NOW Foods directly — not Amazon.
Compare with Other
How it’s good with competitors
NOW BetterStevia 1lb vs other bulk stevia powder options:


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Where to Buy and price list
EnzoStevia.com Best Values
- Refunds handled directly by NOW Foods — not through Amazon
- Ships via Amazon FBA with Prime delivery
- For easier daily baking, consider Enzo EasyUse Powder instead
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