Trader Joe’s Organic Liquid Stevia Review: Store Brand Quality or Just Good Marketing?

Trader Joe's brings their cult following to the stevia market with their 2 fl oz organic liquid offering. At $13.87 with an impressive 461 servings, they're promising concentrated sweetness from South American stevia. But with unclear sourcing and Aldi ownership, does this store brand deliver the quality stevia enthusiasts demand? After weeks of testing this concentrated formula, I've discovered some interesting insights about when store brand meets stevia purity.
5.8/10 (Expert Score)
Product is rated as #6 in category Liquid Stevia

Hey stevia friends! Jen back with another deep dive. Today, we’re exploring Trader Joe’s Organic Liquid Stevia, a concentrated formula that promises 461 servings in a tiny 2 oz bottle. At $13.87, let’s see if this cult favorite store brand delivers on its promises.

First Impressions

Opening my bottle of Trader Joe’s stevia, I noticed the simple but effective dropper design. While the packaging isn’t fancy, it’s functional and protective – important for preserving stevia’s potency. The organic certification is prominently displayed, though the sourcing information remains mysteriously vague.

What Sets It Apart

Trader Joe’s enters the stevia market with some impressive numbers: 461 servings from a 2 oz bottle suggests a highly concentrated formula. They claim their stevia comes from wild-growing plants in Paraguay and Brazil, though specific sourcing details are limited. The alcohol base preserves potency but adds a characteristic note to the formula.

Real-World Testing

My morning coffee ritual revealed this stevia’s true character. The concentrated formula means just a few drops adequately sweeten a large mug. The alcohol base becomes unnoticeable in hot beverages, leaving a clean, sweet taste without bitterness.

In cold drinks, performance varies. While it dissolves instantly, you might notice the alcohol base more in unsweetened beverages. However, in flavored drinks like iced tea or lemonade, it performs admirably with no off-notes.

Kitchen experiments proved interesting. The high concentration makes it economical for recipes, though precise measuring requires attention. It works particularly well in no-bake recipes and salad dressings where its liquid form integrates easily.

Value Analysis

At about 3 cents per serving, this is one of the more economical liquid stevia options available. The high concentration means the bottle lasts considerably longer than less concentrated alternatives, potentially justifying the higher upfront cost.

Final Verdict: 7.5/10

Trader Joe’s Organic Liquid Stevia delivers solid value with its concentrated formula, though some might question the vague sourcing information. While the alcohol base might not suit everyone, the price per serving and organic certification make it worth considering for regular stevia users.

Tips for Success

Through extensive testing, I’ve discovered these work best:

  • Start with less than you think you need
  • Store at room temperature
  • Shake gently before use
  • Account for the alcohol base in cold drinks
  • Perfect for daily beverage use

Until next time, keep it sweet and savvy!

#TraderJoes #OrganicStevia #SugarFree #HealthyLiving #ValueShopping

Check some total thoughts

Pros and Cons Values

Positive
  • 0 Calorie
  • USDA Certified
  • Vegan Friendly
Negatives
  • Has Alcohol
  • Own by Amazon
  • Pricey

Customer Reviews:
Disappointed

By MoreenK, Reviewed in the United States on March 8, 2021

I only ordered my favorite Trader Joe’s Stevia drops from Amazon because the product is unavailable at Trader Joe’s at the time (they are having production issues)
I was not thrilled at the price. I ended up paying double for the product but I figured this one time I would allow it since I absolutely love the taste of these drops and use it in my iced tea every single day.
The product was delivered on time and appeared to be packaged well. However, when I opened the final bubble wrap it was all sticky and wet. I noticed the bottle was missing quite a lot of it’s content (Photo taken) and I had to end up cleaning the outside of the bottle as well. Obviously the liquid stevia leaked out of the bottle, maybe through the top dropper part?
I was disappointed to spend the extra money and end up with much less of the product! I later looked to see if I could return the product but it read this item is ineligible for return. What a big let down. I learned my lesson and I won’t be buying my favorite stevia from Amazon in the future.

Excellent product

By Judy in the United States on June 24, 2016

This along with the powdered are the best stevia I have used and I have been using stevia for years. If you don’t have a Trader Joe’s near you, which I don’t, try this or the powder. It does not have that strong after taste that some stevias do.

 IMHO, the best Stevia product

By R. Holmes, Reviewed in the United States on December 9, 2019

I’ve used Stevia-in-the-Raw, Pyure and Trader Joe’s liquid and find TJ to be the easiest to use. All stevia products have some “filler”, mostly because the stevia is so powerful. For example, this one uses erythritol which is actually a sugar, but together they are 16X sweeter than plain sugar with only 20% of the carbs. I’m prediabetic and am trying to minimize carbs and I’m ok with this trade-off.
The Pyure relies on you to squirt the liquid, which is awfully difficult to regulate. (I use these to bake and drops are much easier than “squirts”!) The Stevia-in-the-Raw uses dextrose resulting in 1X sweetness compared to sugar and 20% carbs. But, you will use a lot less liquid for the same sweetness.

Product specification

Specification for product

SPEC
PackagingGlass Dropper Bottle
Serving461 Servings
Size2 oz
Sweetness Level8x Sweeter than Sugar
Blood Press & Sugar LevelUnkown

Works really well to sweeten my tea. 🫖

Security testing

What about security?

Satisfaction or Money-back Guarantee

FDA Approval Status – Approved
Any known side effects or warnings – Stevia can cause allergic reaction , anaphylaxis, for those with pre-existing allergies to chrysanthemums, marigolds, ragweed or daisies. This product is Not intended for pregnant, lactating women or children *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Suitability for different diets (keto, diabetic-friendly, etc.) – Suitable for Keto, Vegan-Friendly, Diabetic-Friendly.

Compare with Other

How it’s good with competitors

When it comes to organic liquid stevia, source transparency can make or break a product. I’ve tested numerous stevia products over the years, and I want to share my experiences comparing Trader Joe’s offering with two popular alternatives: Stevia in the Raw and Enzo. Each represents different approaches to stevia sweetening, but Trader Joe’s combination of organic certification and high concentration creates an interesting value proposition.

Let’s examine how Trader Joe’s liquid stevia performs in real-world use. I’ll break down the key differences in formulation, transparency, and value. With their deliberately vague sourcing information but impressive serving count, Trader Joe’s presents some interesting trade-offs to consider. After extensive testing in everything from morning beverages to complex recipes, the results reveal where store brand efficiency meets premium stevia expectations.

Now’s Better Stevia vs NuNaturals vs Enzo Easy Use SteviaEpic battle
VS
VS
Has AlcoholDoes product contain other ingredients?
VS
VS
Diet Friendly0 Calories, Vegan, Keto Friendly
VS
VS
Overall Review by CustomersOverall Online Rating
VS
VS
TasteSubjective Review of my Taste
8/10
VS
7/10
VS
9/10
Value for MoneySpeed of core
6/10
VS
9/10
VS
9/10

Trader Joe’s vs Stevia in the Raw:
This comparison pits store brand efficiency against mainstream accessibility. While Stevia in the Raw focuses on easy-measuring powder with dextrose, Trader Joe’s offers a concentrated liquid with alcohol base. The serving count heavily favors Trader Joe’s (461 vs about 100), though some might find the alcohol base off-putting. For pure value seekers, Trader Joe’s concentrate delivers better long-term economy despite higher upfront cost.

Trader Joe’s vs Enzo:
Both brands emphasize organic certification but take different approaches. Enzo’s focus on pure stevia extract contrasts with Trader Joe’s alcohol-preserved liquid. While Enzo provides clear sourcing information, Trader Joe’s vagueness about origin might concern some users. The value proposition favors Trader Joe’s for liquid users, though Enzo’s powder format might suit bakers better.

Price list of packages?

Where to Buy and price list

EnzoStevia.com Best Values

Buy Direct from their website enzostevia.com
Use coupon AWESOME to get 3% discount

Urenzo.com Most functional

Enzo’s Private Selection Brand website
$16.99$20 brand site

Amazon.com/enzo Best Price

Grab a bag on Enzo’s Private Selection Amazon Product page
Use coupon SMARTTV20
  • Money Back Guarantee can be claim solely by emailing them. Amazon won’t allow you to return grocery product.
  • With Amazon you can get free delivery on any website you choose to buy you’ll need Prime and with Prime you get Free 2 Days delivery.

People Also Ask

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8.1Expert Score
Love it or Hate it, it's Pure

Pure Stevia Extract in Powder form, concerning packaging that can be compromised during transportation and storage causing BPA leakage onto product.

Value
7.2
Taste
7.5
Overall Review by Customers
8.7
0 Calorie, Vegan, Keto
0
Positive
  • Sweet, Easy to Use
  • 0 Calories
  • Last for Months
Negatives
  • Which Country is this from?
  • Has Alcohol
  • Owned by Conglomerate Aldi

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